Saturday, August 18, 2007

Neiman Marcus 100th anniversary

When you are one of the biggest, trendiest, fashionablest stores in USA, a 100 anniversary must be something special! On 10 September this year, Neiman Marcus has 100 years of dressing with style the women (in USA, and since the online version, all over the world).
So, they decide to gather all the top designers and ask them to create special merchandise for the occasion. And it is not only about clothes, shoes or bags. Jewelry, beauty products and home items, all special, exclusive editions available for a limited time in Neiman Marcus stores and also online (they are marked with a bright green butterfly).

Chloe, Kay Unger, Missoni, Moschino, Badgley Mischka Platinum Label, Marc Jacobs, Vera Wang are among the designers that responded to Neiman Marcus' request. Prada has produced about 20 items, ranging from shoes to accessories to ready-to-wear. And you can be sure they are exclusive: The handbags come with “Prada for Neiman Marcus 1907-2007″ embossed or on a decorative tag, while the shoes bear a heel plate, a sole plate or other marking with the anniversary logo.

My favorites:

Stella McCartney Strapless Bustier Dress

Piazza Sempione Textured Cropped Jacket

Prada Croc Logo Clutch 8990.00$!!

David Yurman Multi-Row Box Chain Bracelet

Etro Jacquard Jacket & Shirt

Gien Fashion Plates, Set of Four

One observation though: the 100Th anniversary collection of exclusive items contains only extra-luxury products. A Prada bag for almost 9000$ or a Gucci necklace at 4000$... Wouldn't it have been a better idea to make a limited somehow moderate-priced designer line of products, like a treat for all the faithful clients that helped building their success?

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