Monday, October 27, 2008

What ever it takes

Designers, artists, royalty, Nobel prize winners, all have one thing in common: they are ready to do what ever it takes for worthy cause. Even designing symbols, graphics, to be used on "merchandises with a meaning".

These artworks are used to create Whatever It Takes products: 'merchandise with a meaning'. From wristbands to clothing, from tableware to cosmetics and footwear, each product is ethically produced and sold to raise funds for charitable causes chosen by each contributing leader. Companies including Vans, Eastpak, Churchill China, Dr Hauschka and Lee Jeans have so far joined 21CL in their determination to do Whatever It Takes for charity by creating products under licence.

The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.

You can buy the products from, or from other retailers. Among the designers involved: Paul Smith, Vivienne Westwood, Alexander McQueen and many others. I've bought the pinky mug designed by Donna Karan, and i love it (it's for my future cuisine in my new apartement - almost done now, can't wait to move it!). But you can find many other goods, jewelry or home articles. That's a shopping with a cause! What's your favorite product?

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