60 Longchamp

To celebrate its 60th anniversary, Longchamp is partnering with Belgian artist Jean Luc Moerman to reinterpret the LM bag - the IT bag from the 70s - by taking over the leather with his printed patterns, like a tattoo on a skin.

At the beginning of the 70s, Philippe Cassegrain designed a line of bag entitled "LM", for the Japan market. Its success gave Longchamp an edge as the creator of chic bags, and enabled the company to expand.

To celebrate its anniversary, Longchamp is reissuing the LM collection, and the LM vintage Moka (bellow, left) is the exact reproduction of the LM line.



I am a long friend of Longchamp bags, and I really like anything tattoo like. So, naturally, I find the Moerman Originals bags the cutest thing. If only I wouldn't bought the white Jimmy Choo 2 days before (5 minutes ago DHL brought it to my office), those 3 bags bellow would qualify as the perfect white summer bag...



(in total, the Moerman Originals collection contains 60 bags, 60 unique designs for 60 years of Longchamp).